As Baume & Mercier knows all too well - “life is about moments.” This motto still rings true in their newest collection, Petite Promesse for women. The new women’s collection combines confidence, charisma, and elegance so women can celebrate their life in style.
With the increase in female population, income, and in turn purchasing power, luxury watchmakers have increasingly recognized the importance of women as a key target audience for their products. Baume & Mercier understood the importance of creating a timepiece for women back in 2014 with the successful launch of their Promesse line. The Petite Promesse line follows, with a strong style and miniature and playful look, it is marketed as the ideal companion for a woman.
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| Photo via Baume & Mercier Press Release |
The Look
The Petite Promesse collection includes three watches to adhere to the different styles, character, and moods of a woman. The timepieces have a 22 millimeter case, in either oval or round, with a diamond bezel, mother of pearl dial, and diamonds placed at the 6 and 12 o’clock indexes. Finished with a stainless steel, cobalt leather, or bright orange leather wrap around straps, each watch creates a unique and modern look.
According to Baume & Mercier, three talented stylists will represent three different timepieces based on three different personalities: powerful, playful, and mischievous. Look out for the collaboration at the Fashion Forward Dubai SS17 event on October 21-23.
To view the full Petite Promesse collection, visit baume-et-mercier.com.
Come check out our vintage Baume & Mercier watch collection at Central Watch! For over 60 years, Central Watch has been New York’s Premier dealer of new and used luxury watches, as well as watch repair! Contact us for more information at 212-685-1689.
