The origins of the Eastern Columbia Company began with a small clock shop, founded by a young immigrant named Adolph Sieroty, in 1889. By the 1930’s, he had a retail empire and was able to build and open this flagship department store. As Los Angeles grew in fame and prosperity, the Eastern Colombia remained one of the architectural jewels of the city; and is today widely recognized as one of the most important buildings of its era in the world. For years it was one of the tallest buildings in downtown LA and as such, its clock was what kept the city’s people on time.
BREMOIR believes that the Age of Art Deco (1920s and 1930s) was a special time in world history; a Time Worth Remembering. Not only was it memorable for its clean, geometric designs and incredibly beautiful architecture, but for the way life itself was lived: romantically, fearlessly and glamorously.
BREMOIR is a brand with an old soul and a carpe diem attitude. It’s dedicated to designing contemporary, mechanical timepieces that incorporate trusted and reliable movements. Our timepieces evoke the spirit and design ethos of the Age of Art Deco and are made to give you enough swagger to live a life full of memories, not regrets.