President - Oyster Perpetual Day-Date
President - Oyster Perpetual Day-Date
President - Oyster Perpetual Day-Date
President - Oyster Perpetual Day-Date
President - Oyster Perpetual Day-Date

President - Oyster Perpetual Day-Date

Brand: Rolex
Model Name: President - Oyster Perpetual Day-Date
Nickname: President

Year: 1978
Stock #: 1811
Reference #: 18038
Serial #: 514XXXX
Dial: Champagne Tapestry dial w/ Tritium hands and lume plots
Bezel: Fluted 18 kt gold bezel
Crystal: Scratch resistant sapphire crystal, cyclops maginfier
Case Size: 36mm
Band: President bracelet with hidden clasp, 18 KT
Material: 18k Yellow Gold
Movement: Automatic
Water Resistant: No

New/Preowned: Preowned
Box and Papers: No, No
Serviced: Yes - Always

Quantity:
Price: $15,995.00
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About the Watch

The iconic Rolex Day-Date Oyster Perpetual Chronometer with an 18kt gold President bracelet is famously regarded as the Rolex “President” watch. President Lyndon B. Johnson was known for wearing his Rolex Day-Date throughout his presidency. He was the first world leader to contribute to its reputation as the “president’s watch.” He was also known for gifting Rolex watches as a sign of gratitude to those who were special to him.

The Rolex Day-Date was introduced in 1956, but how did it get its nickname? Rolex started referring to this particular Day-Date as "president" during President Johnson's term in office. In 1965, President Johnson shared news of his gallbladder operation after his surgery by pointing to the scar on his belly. This is when his 18kt gold Rolex made its appearance to the world, giving Rolex the perfect marketing opportunity.

In the 20th century the timepiece had found its way to the wrists of many well-known world leaders' including Forbes 400 members Warren Buffett, Tony Soprano, Arnold Palmer, and Barry White.

About the Brand

Founded in 1905, Rolex has since grown to be one of the most iconic, recognizable, and luxurious watch brands in the world. Seeking to succeed independently from the jewelers he had been collaborating with in London, Hans Wilsdorf relocated to Switzerland in 1908. There, the brand's iconic name “Rolex” came to be — supposedly because Wilsdorf thought it was easy to pronounce and sounded like a watch being wound.

Obsessed with precision and accuracy, Wilsdorf worked hard to fit his timepieces with quality movements that would surpass the test of time. After gaining some popularity, Rolex relocated once again — this time to a watchmaker's town in Geneva. In 1926 they released the Oyster case, the world’s first water-resistant case, complete with an airtight, screw-down crown. In 1931 Rolex patented a self-winding mechanism called a Perpetual rotor — and the Oyster Perpetual was born. This caliber of innovation and creativity paved Rolex's trajectory to the prestigious, industry-leading brand they are today. A number of Rolex references — like the Daytona, Submariner, Datejust, and GMT Master — are among the most sought-after vintage watches of all time. To date, Rolex is the largest manufacturer of certified Swiss-made chronometers. Both their new and vintage watches — many of which increase in value as they age — are considered a mark of prestige, a good investment, and one of the best watches in the world.